Client

ANOTHOS

ANOTHOS is an Elite Premium Food & Beverage company specializing in the luxury goods market. In 2012 it launched its flagship product, an Elite Premium Extra Virgin Olive Oil released in a strictly limited supply of numbered bottles each year.

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Our Tasks

  • Brand Development: Brand narrative, brand values, company bio, USP list, company mission, and company profile.
  • Product Development: Product design and packaging of ANOTHOS Elite Premium EVOO.
  • Creative Direction: Concept development for all brand assets, campaigns, and marketing material.
  • Art Direction: Development of all artwork required for brand assets and marketing material.
  • Photo Shooting: Still life, pack shot , and work process photography sessions.
  • Photo Enhancements: Cleaning, pathing, and color corrections.
  • Marketing Strategy: Fully developed marketing plan with budget allocation and media planning, along with all B2B and B2C promotional materials required.
  • Copywriting: Texts, taglines, campaign messages, company profile and presentations.
  • Press Campaigns: Press releases and international wire service distribution.
  • Design & Layout: Ad design, manuals, media kits, product kits, labels, company profile, and photo book.
  • Brand Management: Sponsorships, events & openings, product placements, and general promotion.
  • Production: Video production and editing, printing, and binding of marketing materials.

Skills Involved

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Autodesk AutoCAD