Client

ArtFree

ArtFree S.A. is a film distribution company in Greece focused on classic and independent cinema.  With an impressive library of over 350 titles, ArtFree works with theatrical, television, DVD, VOD, and PPV rights, releasing more than 10 films, annually, in select theaters.

Our Tasks

  • Brand Identity: Logo re-design, stationary, business cards, print and digital identity assets.
  • Creative Direction: Concept development for all film campaigns, products, and promotional material.
  • Art Direction: Development of all artwork required for brand assets and marketing material.
  • Box-Set Packaging: Packaging design and cover artwork for the company’s classics collection series.
  • DVD Packaging: cover artwork for the company’s new releases.
  • Photo Enhancements: Cleaning, pathing, and color corrections.
  • Marketing Strategy: Fully developed marketing plan for each theatrical release with budget allocation and media planning (print, radio, TV, and digital marketing).
  • Copywriting: Texts, taglines, campaign messages, and film summaries.
  • Press Campaigns & Screenings: Press releases and press screenings for each theatrical release.
  • Design & Layout: Poster artwork, ad design, banners, covers, media kits, invites, screen photos, flyers, and other promotional material.

Skills Involved

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premier