Client

Lionmark

Lionmark is a leather goods company specializing in the creation of handmade leather products. One of the oldest leather workshops in the city of Athens, in 2013 it launched its very first fashion line of handbags.

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Our Tasks

  • Brand Development: Brand narrative, brand values, company bio, USP list, company mission, and company profile.
  • Creative Direction: Concept development for all brand assets, campaigns, and marketing material.
  • Art Direction: Development of all artwork required for brand assets and marketing material.
  • Email Setup: Company email setup and configuration for all company email accounts.
  • Social Media Setup: Custom-designed pages on Twitter, Facebook, and Instragram.
  • Content Strategy: Detailed outline of all content required for Social Media Campaigns.
  • Photo Shooting: Still life, pack shot , and work process photography sessions.
  • Photo Enhancements: Cleaning, pathing, color corrections, and product composites.
  • Marketing Strategy: Fully developed marketing plan with budget allocation and media planning.
  • Copywriting: Texts, taglines, campaign messages, product descriptions, company profile and presentations.
  • Design & Layout: Leather care manuals, labels, company profile, and photo book.
  • Web Development: UX, UI, and coding of company’s eshop.
  • Brand Management: Sponsorships, events & openings, product placements, and general promotion.
  • Production: Printing, and binding of marketing materials.

Skills Involved

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign