Anyone in the marketing or design field must have come across the following request from a client at some point or another, “I’m starting a company and I need a logo, can you make one for me?” As well-intentioned as this request may be, it is jumping the gun, for it is a step that is preceded by a very crucial process called brand development. Read more
Through the years we have evaluated a number of Investor Pitch Decks from startups, and we have noticed at least 7 recurring mistakes. If you are in the process of creating your startup pitch deck, here are some things you should really try to avoid. Read more
So what’s really going on in the global FX market? Are we really witnessing a fierce currency war unfolding before our eyes, or are we merely caught in the crossfire of political agendas? Taking into account the generalized strengthening of the US dollar against most currencies, one wonders why this super power, at a time of “true” conflict, has chosen to stay radio silent. Why would the US just stand back and endure one attack after another from its very own “soldier” while its trade balance bleeds out? Is this war real, or simply a simulation? Read more