Why is a Brand not just a Logo?
Anyone in the marketing or design field must have come across the following request from a client at some point or another, “I’m starting a company and I need a logo, can you make one for me?” As well-intentioned as this request may be, it is jumping the gun, for it is a step that is preceded by a very crucial process called brand development. Read more
7 Most Common Investor Pitch Deck Mistakes
Through the years we have evaluated a number of Investor Pitch Decks from startups, and we have noticed at least 7 recurring mistakes. If you are in the process of creating your startup pitch deck, here are some things you should really try to avoid. Read more
Currency Wars: Real Threat or Mass Illusion?
So what’s really going on in the global FX market? Are we really witnessing a fierce currency war unfolding before our eyes, or are we merely caught in the crossfire of political agendas? Taking into account the generalized strengthening of the US dollar against most currencies, one wonders why this super power, at a time of “true” conflict, has chosen to stay radio silent. Why would the US just stand back and endure one attack after another from its very own “soldier” while its trade balance bleeds out? Is this war real, or simply a simulation? Read more
It’s Hard Times Working as a Creative in Greece
Finding the courage to create in an hour of true bleakness, is a testament to all creative minds in this country that keep doing what they do, exceptionally well.
The recent developments in Greece that have called for a referendum vote next Sunday, a week-long bank holiday, and capital control imposed on our banking system, have Greece and its people flying untethered. Read more
Turning Pages
Welcome 2014, we’ve been expecting you!
Turning the page on a passing year always fills us with excitement here at mCubed. We view it as an opportunity to step back from the perpetual momentum we work in and reflect on the sum of the year’s projects, our accomplishments and our missteps. This, we feel at least, is not only a means of self-evaluation but a crucial step towards carving our roadmap for the year ahead. Read more