Client
ANOTHOS
ANOTHOS is an Elite Premium Food & Beverage company specializing in the luxury goods market. In 2012 it launched its flagship product, an Elite Premium Extra Virgin Olive Oil released in a strictly limited supply of numbered bottles each year.
Our Tasks
- Brand Development: Brand narrative, brand values, company bio, USP list, company mission, and company profile.
- Product Development: Product design and packaging of ANOTHOS Elite Premium EVOO.
- Creative Direction: Concept development for all brand assets, campaigns, and marketing material.
- Art Direction: Development of all artwork required for brand assets and marketing material.
- Photo Shooting: Still life, pack shot , and work process photography sessions.
- Photo Enhancements: Cleaning, pathing, and color corrections.
- Marketing Strategy: Fully developed marketing plan with budget allocation and media planning, along with all B2B and B2C promotional materials required.
- Copywriting: Texts, taglines, campaign messages, company profile and presentations.
- Press Campaigns: Press releases and international wire service distribution.
- Design & Layout: Ad design, manuals, media kits, product kits, labels, company profile, and photo book.
- Brand Management: Sponsorships, events & openings, product placements, and general promotion.
- Production: Video production and editing, printing, and binding of marketing materials.
Skills Involved
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Autodesk AutoCAD
